John Deere appoints AFGRI and forestry equipment in Western Australia


The long-standing partnership between AFGRI and John Deere has been further cemented through the appointment of AFGRI Equipment by John Deere to distribute its construction and forestry equipment in the territory.

According to Patrick Roux, Chairman of the Board of AFGRI Australia, this is thanks to the exceptional relationship that AFGRI has established with John Deere, spanning 56 years.

The success we’ve enjoyed with the John Deere agricultural range in Western Australia, combined with our outstanding service levels and ethos, as well as excellent customer relationships and our extensive retail network in Australia, encouraged John Deere to approach us to manage its construction and forestry equipment retail network in the region.

Effective 1 May 2019, AFGRI Equipment will be a fully-fledged John Deere construction and forestry equipment dealer in Western Australia. It will initially operate across five strategically placed branches in the state, namely Geraldton, Albany, Esperance, Boyup Brook and Perth.

Roux added that he was confident that AFGRI Equipment’s deep retail knowledge and experience in the agricultural sector could easily be transferred to the construction and forestry space. “We have  become the ‘go to’ company for many Australian farmers, and we’re truly delighted to extend our services to local construction and forestry companies, we are sure we will earn this same reputation.

According to Roux, this deal marks a new phase of growth and investment for AFGRI Equipment through diversification into these additional sectors. “Western Australia is experiencing a good level of infrastructure development and construction activity, which AFGRI Equipment is eager to tap into to increase market share.

We will endeavour to look after the construction and forestry customers to the best of our ability, backed by our strong track record and a proven commitment to Western Australia.  We aim to bring the same passion we have for the agricultural sector to the construction and forestry equipment ranges.

Roux concluded by saying, “With the contract now signed, we are very enthusiastic to prove ourselves worthy of this appointment and have already actively started to recruit and appoint specialist staff, so we can get off to a cracking start come 1 May.


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